HOW WE WORK…
We support brands and manufacturers through two core service models, depending on their requirements and stage of development:
1. For businesses looking to launch a new product or range, we provide end-to-end NPD project support, managing the process from initial concept through formulation, development and launch using a clear, phased approach.
2. For teams that need specialist input or additional resource, we also offer general NPD consultancy support, providing targeted expertise across formulation, development, feasibility and optimisation at any point in the product lifecycle.
In both cases, our focus is on practical delivery, commercial viability and scalable outcomes, ensuring products are developed efficiently and ready for market.
END TO END NPD
FROM CONCEPT TO LAUNCH.
1: Discovery, Innovation Mapping & Formulation Design
Initial discovery call to align on objectives, scope and timelines
Concept development and formulation design
Definition of success criteria and project roadmap
2: RECIPE Development, Briefing & Concept Testing
Benchtop recipe development
Concept testing and refinement
Manufacturer identification, briefing and route-to-market planning
Costing, feasibility and scale-up review
3: PRODUCT LAUNCH PROCESS
Final formulation sign-off
Compliance, regulatory and packaging support
Factory trials, production handover and launch support