Built by Industry Experts. Driven by Innovation.

SM Formulations was founded to bring commercially focused NPD to sports, active and lifestyle nutrition brands and manufacturers.

With over 20 years’ experience, we bring deep technical expertise and hands-on development experience from working with leading and fast-growing businesses across the sector.

Our expertise spans key formats including bars, gels, powders and ready-to-drink (RTD) products, across food, nutrition and dietary supplements.

We develop products with scalability and manufacturing at the forefront, acting as a strategic partner throughout the process. By connecting brands, manufacturers, and key partners, we help bring world-class products successfully to market.