WHO ARE WE?
Built by Industry ExpertISE. Driven by Innovation.
SM Formulations was founded to bring commercially focused NPD to sports, active and lifestyle nutrition brands and manufacturers.
With over 20 years’ experience, we bring deep technical expertise and hands-on development experience from working with leading and fast-growing businesses across the sector.
Our expertise spans key formats including bars, gels, powders and ready-to-drink (RTD) products, across food, nutrition and dietary supplements.
We develop products with scalability and manufacturing at the forefront, acting as a strategic partner throughout the process. By connecting brands, manufacturers, and key partners, we help bring world-class products successfully to market.
Meet the founder
STephen Mann
Stephen has over 15 years’ experience in New Product Development and Innovation, leading NPD functions for some of the UK and Europe’s largest sports nutrition and FMCG brands.
He has headed up NPD and innovation roles across major online sports nutrition businesses including Myprotein, Bulk, Science in Sport, PhD Supplements and Sneak Energy. Stephen has also worked extensively within manufacturing, leading innovation and NPD for a major UK nutrition bar manufacturer.
Stephen is passionate about sports, nutrition and food, and is driven by bringing cutting-edge, category-leading products to market and believes no challenge is too big.
Previous Product Launches:
SiS Beta Fuel Range
PhD Life Range
Bulk Informed Sport Cutting-Edge Protein
Bulk PROM3GA
Contact us
Let’s discuss your next product development project.
Share a few details and we’ll be in touch to explore how we can support.